Posts Tagged ‘Summer’
New Joyrich Arrivals!
New Joyrich Arrivals!
The self-proclaimed “casual-rich L.A. streetwear brand” Joyrich has hit DJPremium.com in full force. Colorful pop textiles dominate this brand, with bold graphic details. Add some fresh gear to your closet and check out our Spring/Summer Collection of Joyrich swag here for the ladies and here for the guys.
After weeks of meetings, preparing, storyboarding, collaborations the day finally arrived! Last week we shot our newest Summer 2012 Lookbook with a twist! Instead of using models we wanted to feature two of the top fashion bloggers in the industry, Olivia from LusttforLife and Adam from IamGalla! It was such a treat to see their take on our new summer pieces and they really showed their style through our clothes! If you haven’t seen their blogs yet, check it out now!
The theme of our shoot was “Vacation Getaway” with a Vintage Americana feel to it. We shot at the beautiful Lafayette Hotel in San Diego which was the PERFECT location for the shoot. Though it was a long day, we had so much fun and kept the good vibes going the entire day. And of course it was a big plus to have a pool to dip our feet in after the long day. 
Take a look at some of the behind the scenes pictures now! The lookbook should be live TOMORROW so stay tuned!!
We spent the day chillin out at Crystal Cove State Park with some sample clothes from our friends at Diesel, Dimepiece, Ben Sherman, LaROK, Dolce Vita, William Rast and more. Hard days work, but someones gotta do it. We put together 15 looks that we think will help you look hot this summer.
Check out the rest of our Summer LookBook here.
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