Posts Tagged ‘streetwear’


Last May, Joyrich released their new Coca Cola collection featuring sports wear-inspired mesh jerseys, basketball shorts and dresses in classic Coca Cola colors and their trademark logo.

Peep the images from their official launch party at Siren Studios in Hollywood featuring singer, Tinashe; Joyrich Designer and Creative Director, David Melgar, and a variety of the brand’s friends and fans:

Here’s a look at the official Joyrich x Coca Cola collaboration lookbook:

Get the Men’s looks on


We are so excited to announce the arrival of QUAY Eyeware on DJP! Check out these shots of hot celebs wearing Quay, then check out our collection on DJP.

Celebs Wearing QUAY Eyewear



DJPremium is very excited about General Idea‘s own Korean designer Bumsuk Choi as he presented the Fall / Winter 2014  collection last week at Pier 59 during New York Fashion Week.

The show revealed that the brand has taken a darker turn from the metallics and color blocking we saw in SS14. Fall moved towards a more tonal color palette with a bad-ass edge. General Idea’s street-wear  DNA emerged on the runway with the paneling, extended hems, and dropped shoulders we have come to love.

Keep up to date on the latest in menswear at!


JOYRICH x The Simpsons

For SS14 JOYRICH serves up another dope collaboration, this time with the irreverent bad boys of TV-classic The Simpsons. The  collection keeps the ‘casual-rich’ street aesthetic and combines street style and classic animation for another colorful and eye popping collaboration to celebrate the The Simpsons’ 25th Anniversary.

Shop the JOYRICH x The Simpsons collab now at!


10.Deep Fall 2013 Preview

It’s Fall – the time of transition from the brights of Summer into Winter’s darkness. Look out for Dashiki-inspired hooded tees and sweatpants, pattern-blocked Ikat button downs, tropical florals, and untraditional camouflages together for amazing collage of ready-to-wear pieces from 10.Deep this autumn.

To bring some more light to this first seasonal lookbook, 10.Deep shot with Overdoz, some badass folks from sunny LA.

Check out more shots from the Fall lookbook below! And don’t forgot to head to for the latest in streetwear and luxury brands.


Summer 10.Deep in stock now!

The 10.Deep Summer 2013 collection makes its debut with the theme of Paradise.

Prints, patterns and color are used to conjure images of the best that summer has to offer. There are lush botanical, tribal and pharmaceutical-inspired prints: pineapple prints meet banana leaf prints meet camouflage patterns with surprising harmony. Camo patterns are re-worked in reds, blues and khakis that distance them from military origin and imbue them with the colors of summer. Check out the pieces below to find the dopest summer addition for your closet.

What is your favorite print this summer? Comment below!

Shop 10.Deep here now!


CoCo & Breezy

Designers, artists, and twin sisters CoCo and Breezy are out to turn heads with their fierce eyewear.  A bolder and bigger take on classic sunglasses shape, these shades are blowing up and selling out. Head on over to to snag yours today!

Yesterday one of our favorite rockstar fashionistas Rihanna was spotted wearing the matte black “Zesiro” style sunglasses.

Check out CoCo and Breezy featured in the May ’13 issues of Instyle and Look Magazine UK.


Play Cloths is all work, all play

Play Cloths is a streetwear brand with a focus on the creation of high quality garments adaptable to any lifestyle.

With summer time approaching, it is only right to be seen in tropical prints and floral patterns. Combining high fashion details with a solid mass of streetwear, Play Cloths released a kickass urban collection. Featuring snapbacks, tanks, hats, and shorts, this collection is the perfectt way to greet the coming spring.

Click here to see all the rest of our Play Cloths for men!



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