Posts Tagged ‘LookBook’


Last May, Joyrich released their new Coca Cola collection featuring sports wear-inspired mesh jerseys, basketball shorts and dresses in classic Coca Cola colors and their trademark logo.

Peep the images from their official launch party at Siren Studios in Hollywood featuring singer, Tinashe; Joyrich Designer and Creative Director, David Melgar, and a variety of the brand’s friends and fans:

Here’s a look at the official Joyrich x Coca Cola collaboration lookbook:

Get the Men’s looks on


The newest drop from 10.Deep features classic prints like camo and plaid with denim infused with a strong dose of dark midnight magic for the holidays. Check out some dope outfits from the lookbook, then head over to to shop!


Introducing DJPremium’s newest lookbook: Off The Wall

For the Spring/Summer ’13 lookbook, we wanted to focus on bright and bold patterns paired with a solid basics for an edgy look. For guys, we featured some of our favorite new brands like Shades of Grey, John Varvatos, Joyrich for a fresh take on streetwear. For the ladies, we showed off Vince Camuto, Joyrich, and True Religion denim. Toss in some dainty Kelacala Q jewelry with fierce CoCo & Breezy shades for a poppin’ summer look. Check out the rest of the looks below!


The lookbook is finally here!! :) Fashion bloggers Olivia from LusttforLife and Adam from IAmGalla were featured in our latest Vacation Getaway Lookbook! We asked them to style looks for a summer getaway vacation and they succeeded beyond our expectations! We love how Adam played with the floral shirts from Ben Sherman and French Connection, it’s lightweight, breezy, and perfect to lounge around in! Olivia blew our minds with her amazing color blocked outfits and how she paired feminine, neutral pieces together for a timeless Summer look.

Check out the entire lookbook HERE! If you like what you see, you can shop Olivia’s Picks HERE and Adam’s Picks HERE! Enjoy! :D


After weeks of meetings, preparing, storyboarding, collaborations the day finally arrived! Last week we shot our newest Summer 2012 Lookbook with a twist! Instead of using models we wanted to feature two of the top fashion bloggers in the industry, Olivia from LusttforLife and Adam from IamGalla! It was such a treat to see their take on our new summer pieces and they really showed their style through our clothes! If you haven’t seen their blogs yet, check it out now!

The theme of our shoot was “Vacation Getaway” with a Vintage Americana feel to it. We shot at the beautiful Lafayette Hotel in San Diego which was the PERFECT location for the shoot.  Though it was a long day, we had so much fun and kept the good vibes going the entire day.  And of course it was a big plus to have a pool to dip our feet in after the long day. ;) Take a look at some of the behind the scenes pictures now! The lookbook should be live TOMORROW so stay tuned!!


Spring has sprung and now’s the time to wear the hottest denim styles this Spring! For our newest Lookbook, we wanted to highlight our top denim brands from True Religion, 7 For All Mankind, Diesel, and much more.  This Spring, the hottest women’s denim trends are colored denim, skinny jeans, and classic washes.  For Men, go for classic denim styles that can be worn with almost anything.  We played with a mix of textures, bright colors, and clean lines.  Have fun this Spring by mixing color with classic styles to create a unique outfit all your own. :)

See the complete lookbook (Men & Women) now on!  Shop the Men’s lookbook here and the Women’s lookbook here. Happy Shopping!


Tis the season to bundle up!  The snowstorms, rain, and low temperatures may leave you with little fashion inspiration, but we are here to help.  In this Outerwear lookbook, I styled several outfits for both Men and Women that fit different fashion senses.  Click on the images below for styling tips on how to update your winter wardrobe!  I hope these tips help, and please share with us your take on Winter’s fashion trends!

See the complete lookbook here.


Are you feeling that mid-season slump?  You look at your closet filled with outfit-worthy choices, yet you have no idea what to wear today.  Don’t worry, we’ve been there.  The good news is that we created a Fall trends lookbook for your instant fashion cravings on what’s in this season!  The lookbook is now live on  Below are the outfits that I styled for each trend.  Time to get inspired!

Trends for Fall 2010 Lookbook



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