Rihanna

First of all we have to ask - has Rihanna taken her wild hair too far with the new blond do, or are you feeling it?

The stunning songstress hit the streets of NYC earlier this week in a fabulously casual ensemble.

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With the same unapologetic attitude as their women’s line, the Hellz crew introduces a men’s capsule collection for “The Gentleman, The Philosopher, The Pervert, and The Rebel”.

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William Rast Fall 2009

Whether you like it or not, one trend that is hot on the runways and streets this season is double denim.

Along with acid wash and bleach splattered denim, its another one from the seemingly never ending 80s.

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Cassie in the Gonna Get Yours Tee by DimePiece

Whether you’re tired of seeing the half shaved head of Cassie or Rihanna strutting around in punk rock inspired clothes, this edgy look is definitely not going anywhere.

Stud details on shoes and bags are still prevalent, chains are hanging off jeans and stilettos, and black is as evident as ever.

Get it done without looking like you’re rocking a Halloween costume. You could throw on a tough leather motorcycle jacket, shredded skinny jeans with bleach/paint splatters, or even just black nail polish.

The key is to keep it feminine and sexy.

Get your bad girl on by pairing unapologetic pieces like the Gonna Get Yours Tee by DimePiece or the Love Bites Tee by Hellz Bellz, with a pair of Ripped Olivia Leggings by LNA.

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Hellz Bellz and DJPremium.com have teamed up for an exciting giveaway.

With any Hellz purchase you make on DJPremium.com, you will be entered for your chance to win an outfit from the brand, as well as the highly anticipated Hellz Bellz x Miss Wax collaboration ring (see above). The two-finger gold ring features two broken bottles - fierce!

Get your new Hellz fall gear now!

Check out a few shots from the brand’s fall 09 lookbook below (click on each image to see details and to purchase certain products).

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Hellz Bellz makes each individual piece for the bold fashionista who’s into all things subversive.  With edgy tops, jackets, denim and accessories they defy all the rules of conformity and any fashion entity that claims a woman’s style.

Check out the latest tough-girl brand, Hellz Bellz:

F*ck Thy Neighbor Tee from Hellz Bellz

Guess Who Tee from Hellz Bellz

Hellz Floyd Tee from Hellz Bellz

Nat Born Badass Hoodie from Hellz Bellz