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Last May, Joyrich released their new Coca Cola collection featuring sports wear-inspired mesh jerseys, basketball shorts and dresses in classic Coca Cola colors and their trademark logo.

Peep the images from their official launch party at Siren Studios in Hollywood featuring singer, Tinashe; Joyrich Designer and Creative Director, David Melgar, and a variety of the brand’s friends and fans:

Here’s a look at the official Joyrich x Coca Cola collaboration lookbook:

Get the Men’s looks on


Christian Audigier is the mastermind behind the new Lord and Lady Baltimore line.

In this interview with the January 2013 issue of International Sportswear, Christian Audigier opens up about his dual role as designer and entrepreneur. Dig bold prints, graphics and colors? Shop Lord Baltimore for Guys here and Lady Baltimore for Ladies here.

Watch our new video featuring Lord and Lady Baltimore here.

The John Varvatos Spring 2013 campaign has landed, and it is EPIC.

Legendary musician Jimmy Page (guitarist of Led Zeppelin) and emerging talent Gary Clark Jr. are the featured stars of the new John Varvatos seasonal campaign shot by acclaimed photographer Danny Clinch in London. Check out a few of the shots below.

Need to grab the latest John Varvatos swag? Head on over to

Want to see more? Watch the Jimmy Page & Gary Clark Jr. for John Varvatos Spring/Summer 2013 video HERE.


Spring has sprung and now’s the time to wear the hottest denim styles this Spring! For our newest Lookbook, we wanted to highlight our top denim brands from True Religion, 7 For All Mankind, Diesel, and much more.  This Spring, the hottest women’s denim trends are colored denim, skinny jeans, and classic washes.  For Men, go for classic denim styles that can be worn with almost anything.  We played with a mix of textures, bright colors, and clean lines.  Have fun this Spring by mixing color with classic styles to create a unique outfit all your own. :)

See the complete lookbook (Men & Women) now on!  Shop the Men’s lookbook here and the Women’s lookbook here. Happy Shopping!


Calvin Harris, the man behind Rihanna’s newest chart topper “We Found Love” has captured the ears and hearts of millions with his unique and catchy beats.  He has written and produced records for other artists such as Mary J. Blige and Kylie Minogue.  His debut album, I Created Disco, was such a hit that it is no surprise he has achieved even more success since then.  Here are some latest pictures of him at a show wearing a Bench t-shirt.

Calvin Harris is also a fan of one of our newest brands, Bench! We just received a lot more Bench products that are perfect for this Winter season!  We have an assortment of sweaters and jackets for any occassion!  Check out our newest Bench products live on now!


Rachel Bilson wearing a great transitional outfit!

Celebrities love AG Adriano Goldschmied jeans as much as we do!  Their fitted shapes and numerous styles work for all seasons and occasions!

The gorgeous Rachel Bilson is in a great transitional outfit for Fall. She paired her AG Boyfriend jeans with taupe ankle booties, a loose fitted top, and crisp blazer as the finishing touch! The contrast in the baggy boyfriend jeans and clean blazer create a surprisingly put-together look for Fall.  Love her look?  You can create a similar look on! Pair this BB Dakota blazer with a Factory by Erik Hart tee, Adriano Goldschmied boyfriend jeansDolce Vita booties, and Rebecca Minkoff bag to create the perfect look this season!

Photo credit: InStyle


For our newest Fall lookbook, the DJPremium team jetted out to New York City to capture the true essence of “Fall City Chic”. This lookbook covers the top Fall trends including faux fur, leather details, bold tribal prints, and earth tones. We teamed up with Black Apple’s founder, Dao Yi Chow to feature key Fall looks from Black Apple that are sure to be a hit this season!

Most of the outfits we created are perfect for transitioning your clothes from Summer to Fall. Ladies, you can still wear your sheer chiffon blouse for Fall by layering it with a draped cardigan and faux fur vest. When creating an outfit like this, make sure to stay in the same color family. Remember to layer the pieces from lightest to heaviest to keep the look cohesive. For the men, you can still wear your khaki linen pants for Fall by pairing them with a dark colored plaid button-down, a thick cardigan, and trendy boots. There are a lot styling tips in each outfit that you can use for your own wardrobe.

You don’t need to box up your Summer clothes just yet, it might just be the perfect piece for your Fall outfit! :)

Check out the rest of the lookbook images below and on!


Tis the season to bundle up!  The snowstorms, rain, and low temperatures may leave you with little fashion inspiration, but we are here to help.  In this Outerwear lookbook, I styled several outfits for both Men and Women that fit different fashion senses.  Click on the images below for styling tips on how to update your winter wardrobe!  I hope these tips help, and please share with us your take on Winter’s fashion trends!

See the complete lookbook here.



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