Summer Looks for Him & Her
Last week I styled DJPremium‘s newest feature, Summer Soiree looks for every summer occasion! Whether your graduating and stepping into the real world, going on a romantic picnic with the beau, or having fun at the beach & BBQ with friends, we have some great pieces to complete these Summer appropriate outfits! Check out the Summer looks for HIM & HER now!
The lookbook is finally here!! 
Fashion bloggers Olivia from LusttforLife and Adam from IAmGalla were featured in our latest Vacation Getaway Lookbook! We asked them to style looks for a summer getaway vacation and they succeeded beyond our expectations! We love how Adam played with the floral shirts from Ben Sherman and French Connection, it’s lightweight, breezy, and perfect to lounge around in! Olivia blew our minds with her amazing color blocked outfits and how she paired feminine, neutral pieces together for a timeless Summer look.
Check out the entire lookbook HERE! If you like what you see, you can shop Olivia’s Picks HERE and Adam’s Picks HERE! Enjoy! 
After weeks of meetings, preparing, storyboarding, collaborations the day finally arrived! Last week we shot our newest Summer 2012 Lookbook with a twist! Instead of using models we wanted to feature two of the top fashion bloggers in the industry, Olivia from LusttforLife and Adam from IamGalla! It was such a treat to see their take on our new summer pieces and they really showed their style through our clothes! If you haven’t seen their blogs yet, check it out now!
The theme of our shoot was “Vacation Getaway” with a Vintage Americana feel to it. We shot at the beautiful Lafayette Hotel in San Diego which was the PERFECT location for the shoot. Though it was a long day, we had so much fun and kept the good vibes going the entire day. And of course it was a big plus to have a pool to dip our feet in after the long day. 
Take a look at some of the behind the scenes pictures now! The lookbook should be live TOMORROW so stay tuned!!
This season, there is no reason for you to shy away from prints. Here at DJPremium we have great bold prints that will easily make a statement! From Desigual, MinkPink, and our fab & affordable DJP Boutique, there are so many options for your style! You can either wear a statement printed dress and accessorize with neutrals, or if you want to make a subtle effect, wear a statement bag or top!
Shop our bold prints HERE, plus see the entire feature HERE.
A couple of weeks ago, we shot our newest lookbook that was all about Streetwear inspired clothing and styles. The photo team in San Diego had the best time shooting nearby the office. There was a deserted railroad track that was the perfect backdrop for our streetwear inspired shoot! Streetwear is all about mixing different colors and prints together for unique, exciting, and urban-inspired outfits. There are a ton of new streetwear brands on DJPremium such as Play Cloths, The Hundreds, Billionaire Boys Club, and 10.Deep. Shop the lookbook for Men here and for Women here!
Men, it’s your turn. Update your Spring wardrobe with nautical inspired looks! Our new brands, Publish and Comune, provide well fitted clothing with lower price points. It’s a win-win right? Shop clean, fresh nautical styles on DJPremium now!
Spring 2012 highlights a variety of exciting trends such as Color blocking, Florals, Mix of Prints, and 1960′s influence, but one of my favorite trends this Spring is Pastels! I love the softer feel of pastels and how you can constantly mix and match different pieces since they are all along the same color palette. We now have a huge variety of pastel and neutral pieces that you can add to your Spring wardrobe!
Shop this color palette HERE. How will you wear neutrals and pastels??
We are excited to share with you that DJPremium.com now carries Play Cloths! “Play Cloths is a progressive street wear brand with a focus on the creation of high quality garments adaptable to any lifestyle”. Their bold graphics and varieties in styles make their line adaptable for any kind of look, whether you are going to the beaches or chillin’ in NYC, these clothes can work for you! Plus if you’re a huge fan of rapper Pusha-T, Play Cloths is highly associated with him and his style!
Shop Play Cloths on DJPremium.com now!
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