The Spring/Summer ’14 collection for JOYRICH is out now!
This season, the focus is on gold embellishments and hieroglyphic pop art that mimic the opulence of Egyptian royalty. Founded by DJ & fashion icon Mademoiselle Yulia, Giza introduces clean, athletic-inspired pieces that incorporate elements from the brand’s ancient Egyptian-influenced aesthetic. Gold embroidery, necklaces, and hieroglyph graphics in white, black, and turquoise hues blend together to create a collection that highlights the signature looks of both brands.
KEENKEEE designer Hyoungkee Kim was inspired by Thorns for Spring/Summer 2014. Influenced by his graphic design background, Kim’s design are multi-dimensional and draw you into the clothing. Pair the matching top with shorts or wear them separately for unlimited possibilities!
DJPremium is very excited about General Idea‘s own Korean designer Bumsuk Choi as he presented the Fall / Winter 2014 collection last week at Pier 59 during New York Fashion Week.
The show revealed that the brand has taken a darker turn from the metallics and color blocking we saw in SS14. Fall moved towards a more tonal color palette with a bad-ass edge. General Idea’s street-wear DNA emerged on the runway with the paneling, extended hems, and dropped shoulders we have come to love.
For SS14 JOYRICH serves up another dope collaboration, this time with the irreverent bad boys of TV-classic The Simpsons. The collection keeps the ‘casual-rich’ street aesthetic and combines street style and classic animation for another colorful and eye popping collaboration to celebrate the The Simpsons’ 25th Anniversary.