Posts from ‘Fashion Trends’

Feb
25

GENERAL IDEA @ NYFW

DJPremium is very excited about General Idea‘s own Korean designer Bumsuk Choi as he presented the Fall / Winter 2014  collection last week at Pier 59 during New York Fashion Week.

The show revealed that the brand has taken a darker turn from the metallics and color blocking we saw in SS14. Fall moved towards a more tonal color palette with a bad-ass edge. General Idea’s street-wear  DNA emerged on the runway with the paneling, extended hems, and dropped shoulders we have come to love.

Keep up to date on the latest in menswear at DJPremium.com!


Dec
18

This month Howtwolive bloggers/sisters featured 8 Other Reasons jewelry as their latest obsession. We love how they wore these special pieces in new and unique ways! Ear cuff as a midi ring? Why not!

Have you worn your jewelry in an unconventional way?

Shop these pieces and more at DJPremium.com!

Apr
02

CoCo &Breezy

From GQ to Grazia, identical twin designers CoCo and Breezy show off their statement eyewear pieces as this seasons hottest accessory. These dope glasses are a must-have for both guys and girls, and instantly make any outfit summer-ready. Check out the spreads below, then head over here to shop now!

Dec
19

The holiday season is in full force and DJPremium has your perfect New Years outfits.

Ladies, snag that perfect midnight kiss in these shiny dresses, bags with bling and soft velvet jeans.

Guys, it’s time to pick up that plaid flannel shirt you’ve been eyeing along with new boots and coats now that the weather is chilly.

Check out all of our festive Party swag at DJPremium.com.

What is your favorite part of New Years Eve?

Dec
19

The most wonderful time of the year is here!

All of your outerwear dreams have finally come true! With everything from leather to wool and denim to camo, DJP has got your wishlist covered. Keep your toes stylish and warm in the fiercest boots around. Mix in a patterned sweater and layer on a faux fur vest to top it all off. You’ll be in for a surprise under the mistletoe this year! Check out more holiday lookbook styles here for Guys and here for Ladies.

Shop the Men’s lookbook here and the Women’s lookbook here.

Jul
26

Stripes, geometrical shapes, camouflage, and more are all over the new 10.Deep arrivals now on DJPremium! 10.Deep, one of the best streetwear brands, is all about individuality and separating yourself from the pack.  Now it’s time to make a statement and show your true self with these tanks, shirts and shorts!

Shop 10.Deep NOW!

May
22

After weeks of meetings, preparing, storyboarding, collaborations the day finally arrived! Last week we shot our newest Summer 2012 Lookbook with a twist! Instead of using models we wanted to feature two of the top fashion bloggers in the industry, Olivia from LusttforLife and Adam from IamGalla! It was such a treat to see their take on our new summer pieces and they really showed their style through our clothes! If you haven’t seen their blogs yet, check it out now!

The theme of our shoot was “Vacation Getaway” with a Vintage Americana feel to it. We shot at the beautiful Lafayette Hotel in San Diego which was the PERFECT location for the shoot.  Though it was a long day, we had so much fun and kept the good vibes going the entire day.  And of course it was a big plus to have a pool to dip our feet in after the long day. ;) Take a look at some of the behind the scenes pictures now! The lookbook should be live TOMORROW so stay tuned!!

May
14

This season, there is no reason for you to shy away from prints.  Here at DJPremium we have great bold prints that will easily make a statement!  From Desigual, MinkPink, and our fab & affordable DJP Boutique, there are so many options for your style!  You can either wear a statement printed dress and accessorize with neutrals, or if you want to make a subtle effect, wear a statement bag or top!

Shop our bold prints HERE, plus see the entire feature HERE.

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