Posts from ‘Fashion News’


Last May, Joyrich released their new Coca Cola collection featuring sports wear-inspired mesh jerseys, basketball shorts and dresses in classic Coca Cola colors and their trademark logo.

Peep the images from their official launch party at Siren Studios in Hollywood featuring singer, Tinashe; Joyrich Designer and Creative Director, David Melgar, and a variety of the brand’s friends and fans:

Here’s a look at the official Joyrich x Coca Cola collaboration lookbook:

Get the Men’s looks on



DJPremium is very excited about General Idea‘s own Korean designer Bumsuk Choi as he presented the Fall / Winter 2014  collection last week at Pier 59 during New York Fashion Week.

The show revealed that the brand has taken a darker turn from the metallics and color blocking we saw in SS14. Fall moved towards a more tonal color palette with a bad-ass edge. General Idea’s street-wear  DNA emerged on the runway with the paneling, extended hems, and dropped shoulders we have come to love.

Keep up to date on the latest in menswear at!


CoCo & Breezy featured in Women’s Wear Daily

Update your fall style by throwing shade with new shades. Shop now at!


Who wore it better?

Singer Ciara and Stylist June Ambrose were both caught rocking the amazing 20 Crystal Diamond Tears Sweatshirt by KEENKEEE. Which fashionista’s look was better? Tell us in the comments below!

To check out more jaw-dropping and crystal-dripping pieces by KEENKEEE, shop here now.


Christian Audigier is the mastermind behind the new Lord and Lady Baltimore line.

In this interview with the January 2013 issue of International Sportswear, Christian Audigier opens up about his dual role as designer and entrepreneur. Dig bold prints, graphics and colors? Shop Lord Baltimore for Guys here and Lady Baltimore for Ladies here.

Watch our new video featuring Lord and Lady Baltimore here.

The John Varvatos Spring 2013 campaign has landed, and it is EPIC.

Legendary musician Jimmy Page (guitarist of Led Zeppelin) and emerging talent Gary Clark Jr. are the featured stars of the new John Varvatos seasonal campaign shot by acclaimed photographer Danny Clinch in London. Check out a few of the shots below.

Need to grab the latest John Varvatos swag? Head on over to

Want to see more? Watch the Jimmy Page & Gary Clark Jr. for John Varvatos Spring/Summer 2013 video HERE.


We are excited to share with you that now carries Play Cloths!  “Play Cloths is a progressive street wear brand with a focus on the creation of high quality garments adaptable to any lifestyle”.  Their bold graphics and varieties in styles make their line adaptable for any kind of look, whether you are going to the beaches or chillin’ in NYC, these clothes can work for you! Plus if you’re a huge fan of rapper Pusha-T, Play Cloths is highly associated with him and his style!

Shop Play Cloths on now!


Lynn, one of our amazing female models and the face of our newest Holiday Lookbook, has been featured on our website for quite some time now.  She is such a sweetheart and makes all the clothes look amazing!  To learn more about our amazing model, check out the interview I had with her below.  We’ll post up more Model Spotlights soon!  Keep checking back :)

Name: Lynn Nguyen

Hometown: San Diego

When/How did you start modeling? I started modeling a few years ago. I believe i started when I was 18 years old. A recruiter for a modeling management wanted me to come to their interview. Unfortunately, I didn’t have the time to make it to the interview but modeling started to sparkle my interests.

What’s the craziest shoot or job you’ve been on? The craziest shoot was for the marketing of San Diego Fashion Institute runway show wearing bathing suits out on the busy streets in a 50 degrees weather ! It was freezing and people were honking!

Name something you can’t live without: I can’t live without my mascara. I would look like a zombie. haha.

What are your hobbies? I enjoy exploring new things: whether it’s hiking, dancing, or rock climbing, I’m all up for it!

What are your wardrobe staples? I love staying simple and laid back. Hence, my wardrobe consists of mostly jeans, tank tops, sweater and shorts.

Any style tips/advice you can give? Take the item’s dollar amount and divide it by the number of times you think would wear it. If it’s more than twice a week, please buy it!

Dream job? I want to be the next Victoria’s Secret (Asian) model ! :)

What are your favorite products on

I love the
1) Plaid Military Wool Jacket by BB Dakota I fell in love with the preppy look

2) Navajo Print Capelet by Diesel – the patterns are gorgeous!

3) Romaine Plush Stand Collar Trench by Jack by BB Dakota You can never go wrong with the classic pieces!



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