Posts from ‘Trend Alert’
The lookbook is finally here!! Fashion bloggers Olivia from LusttforLife and Adam from IAmGalla were featured in our latest Vacation Getaway Lookbook! We asked them to style looks for a summer getaway vacation and they succeeded beyond our expectations! We love how Adam played with the floral shirts from Ben Sherman and French Connection, it’s lightweight, breezy, and perfect to lounge around in! Olivia blew our minds with her amazing color blocked outfits and how she paired feminine, neutral pieces together for a timeless Summer look.
After weeks of meetings, preparing, storyboarding, collaborations the day finally arrived! Last week we shot our newest Summer 2012 Lookbook with a twist! Instead of using models we wanted to feature two of the top fashion bloggers in the industry, Olivia from LusttforLife and Adam from IamGalla! It was such a treat to see their take on our new summer pieces and they really showed their style through our clothes! If you haven’t seen their blogs yet, check it out now!
The theme of our shoot was “Vacation Getaway” with a Vintage Americana feel to it. We shot at the beautiful Lafayette Hotel in San Diego which was the PERFECT location for the shoot. Though it was a long day, we had so much fun and kept the good vibes going the entire day. And of course it was a big plus to have a pool to dip our feet in after the long day. Take a look at some of the behind the scenes pictures now! The lookbook should be live TOMORROW so stay tuned!!
This season, there is no reason for you to shy away from prints. Here at DJPremium we have great bold prints that will easily make a statement! From Desigual, MinkPink, and our fab & affordable DJP Boutique, there are so many options for your style! You can either wear a statement printed dress and accessorize with neutrals, or if you want to make a subtle effect, wear a statement bag or top!
A couple of weeks ago, we shot our newest lookbook that was all about Streetwear inspired clothing and styles. The photo team in San Diego had the best time shooting nearby the office. There was a deserted railroad track that was the perfect backdrop for our streetwear inspired shoot! Streetwear is all about mixing different colors and prints together for unique, exciting, and urban-inspired outfits. There are a ton of new streetwear brands on DJPremium such as Play Cloths, The Hundreds, Billionaire Boys Club, and 10.Deep. Shop the lookbook for Men here and for Women here!
Spring 2012 highlights a variety of exciting trends such as Color blocking, Florals, Mix of Prints, and 1960′s influence, but one of my favorite trends this Spring is Pastels! I love the softer feel of pastels and how you can constantly mix and match different pieces since they are all along the same color palette. We now have a huge variety of pastel and neutral pieces that you can add to your Spring wardrobe!
Shop this color palette HERE. How will you wear neutrals and pastels??
Beyonce did it again! Just after watching in awe over the amazing “Countdown” music video premiere, she released “Love On Top” 10 days later. Her newest music video has a very simple concept: Beyonce is rehearsing in a dance studio with her backup dancers in a gorgeous leotard, military inspired hat, and wedge sneakers, then as the song progresses, her outfits transform in luxe tuxedos!
As most of you know, Beyonce loves her heels, and she didn’t disappoint even with her “casual” look. She changed it up by wearing wedge sneakers that compliment the entire outfit. These sneakers were designed by Isabel Marant, but you can get a similar look for less from ASH. Lucky for you, we have them on DJPremium.com now. Buy the ASH Birdy Wedge Sneakers now and rock out like Beyonce!
Watch the music video below. Trust me, you won’t regret it.
Image Source: Fashion Bomb Daily
For our newest Fall lookbook, the DJPremium team jetted out to New York City to capture the true essence of “Fall City Chic”. This lookbook covers the top Fall trends including faux fur, leather details, bold tribal prints, and earth tones. We teamed up with Black Apple’s founder, Dao Yi Chow to feature key Fall looks from Black Apple that are sure to be a hit this season!
Most of the outfits we created are perfect for transitioning your clothes from Summer to Fall. Ladies, you can still wear your sheer chiffon blouse for Fall by layering it with a draped cardigan and faux fur vest. When creating an outfit like this, make sure to stay in the same color family. Remember to layer the pieces from lightest to heaviest to keep the look cohesive. For the men, you can still wear your khaki linen pants for Fall by pairing them with a dark colored plaid button-down, a thick cardigan, and trendy boots. There are a lot styling tips in each outfit that you can use for your own wardrobe.
You don’t need to box up your Summer clothes just yet, it might just be the perfect piece for your Fall outfit!
Check out the rest of the lookbook images below and on DJPremium.com!
Eugenie Niarchos at the Venice Biennale
With fashion, like most things, everything is good in moderation. Which in many ways legitimizes fashion’s latest trend, where tiny peaks at the skin underneath the garment are taking center-stage.
It’s no longer about the nip-slip, but the almost elegantly raunchy use of mesh insets always keeping those places shaded where the sun decides not to shine.
Perfect for scorching summers, this trend will move easily from the beach to the streets:
Image Source: Style.com