Posts from ‘Trend Alert’


The most wonderful time of the year is here!

All of your outerwear dreams have finally come true! With everything from leather to wool and denim to camo, DJP has got your wishlist covered. Keep your toes stylish and warm in the fiercest boots around. Mix in a patterned sweater and layer on a faux fur vest to top it all off. You’ll be in for a surprise under the mistletoe this year! Check out more holiday lookbook styles here for Guys and here for Ladies.

Shop the Men’s lookbook here and the Women’s lookbook here.


The always fashionable Katherine Heigl makes printed jeans look so effortless and easy to wear!  Printed skinny jeans are such great statement pieces for any kind of style!  You can either dress it down with fun booties, loose tee and a cardigan, or glam it up with rockin’ heels, a body-con top and jewelry!  I love how Katherine Heigl edged up her daytime look with her leather jacket and heeled booties.  She knows how to achieve day-time glam! ;)

Want her similar outfit?? Why not try the Marc NY leather jacket, ASH booties, Rebecca Minkoff handbag, and of course the exact same pair of Big Star jeans she’s wearing!

How would you wear these Big Star jeans?!  Comment below :)


The lookbook is finally here!! :) Fashion bloggers Olivia from LusttforLife and Adam from IAmGalla were featured in our latest Vacation Getaway Lookbook! We asked them to style looks for a summer getaway vacation and they succeeded beyond our expectations! We love how Adam played with the floral shirts from Ben Sherman and French Connection, it’s lightweight, breezy, and perfect to lounge around in! Olivia blew our minds with her amazing color blocked outfits and how she paired feminine, neutral pieces together for a timeless Summer look.

Check out the entire lookbook HERE! If you like what you see, you can shop Olivia’s Picks HERE and Adam’s Picks HERE! Enjoy! :D


After weeks of meetings, preparing, storyboarding, collaborations the day finally arrived! Last week we shot our newest Summer 2012 Lookbook with a twist! Instead of using models we wanted to feature two of the top fashion bloggers in the industry, Olivia from LusttforLife and Adam from IamGalla! It was such a treat to see their take on our new summer pieces and they really showed their style through our clothes! If you haven’t seen their blogs yet, check it out now!

The theme of our shoot was “Vacation Getaway” with a Vintage Americana feel to it. We shot at the beautiful Lafayette Hotel in San Diego which was the PERFECT location for the shoot.  Though it was a long day, we had so much fun and kept the good vibes going the entire day.  And of course it was a big plus to have a pool to dip our feet in after the long day. ;) Take a look at some of the behind the scenes pictures now! The lookbook should be live TOMORROW so stay tuned!!


This season, there is no reason for you to shy away from prints.  Here at DJPremium we have great bold prints that will easily make a statement!  From Desigual, MinkPink, and our fab & affordable DJP Boutique, there are so many options for your style!  You can either wear a statement printed dress and accessorize with neutrals, or if you want to make a subtle effect, wear a statement bag or top!

Shop our bold prints HERE, plus see the entire feature HERE.


A couple of weeks ago, we shot our newest lookbook that was all about Streetwear inspired clothing and styles.  The photo team in San Diego had the best time shooting nearby the office.  There was a deserted railroad track that was the perfect backdrop for our streetwear inspired shoot!  Streetwear is all about mixing different colors and prints together for unique, exciting, and urban-inspired outfits.  There are a ton of new streetwear brands on DJPremium such as Play Cloths, The Hundreds, Billionaire Boys Club, and 10.Deep.  Shop the lookbook for Men here and for Women here!


Spring 2012 highlights a variety of exciting trends such as Color blocking, Florals, Mix of Prints, and 1960′s influence, but one of my favorite trends this Spring is Pastels! :) I love the softer feel of pastels and how you can constantly mix and match different pieces since they are all along the same color palette. We now have a huge variety of pastel and neutral pieces that you can add to your Spring wardrobe!

Shop this color palette HERE. :) How will you wear neutrals and pastels??


Left to right: Screenshot of Beyonce’s wedge sneakers in “Love On Top” music video, ASH Wedge Sneakers on DJPremium

Beyonce did it again!  Just after watching in awe over the amazing “Countdown” music video premiere, she released “Love On Top” 10 days later.  Her newest music video has a very simple concept:  Beyonce is rehearsing in a dance studio with her backup dancers in a gorgeous leotard, military inspired hat, and wedge sneakers, then as the song progresses, her outfits transform in luxe tuxedos!

As most of you know, Beyonce loves her heels, and she didn’t disappoint even with her “casual” look.  She changed it up by wearing wedge sneakers that compliment the entire outfit.  These sneakers were designed by Isabel Marant, but you can get a similar look for less from ASH.  Lucky for you, we have them on now.  Buy the ASH Birdy Wedge Sneakers now and rock out like Beyonce! :)

Watch the music video below.  Trust me, you won’t regret it.

Image Source: Fashion Bomb Daily



Visit This Site
Visit This Site
Visit This Site
Visit This Site
Visit This Site
Visit This Site
Visit This Site
Visit This Site
Visit This Site
Visit This Site