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Men, it’s your turn.  Update your Spring wardrobe with nautical inspired looks!  Our new brands, Publish and Comune, provide well fitted clothing with lower price points.  It’s a win-win right? :) Shop clean, fresh nautical styles on DJPremium now!


Spring 2012 highlights a variety of exciting trends such as Color blocking, Florals, Mix of Prints, and 1960′s influence, but one of my favorite trends this Spring is Pastels! :) I love the softer feel of pastels and how you can constantly mix and match different pieces since they are all along the same color palette. We now have a huge variety of pastel and neutral pieces that you can add to your Spring wardrobe!

Shop this color palette HERE. :) How will you wear neutrals and pastels??


We are excited to share with you that now carries Play Cloths!  “Play Cloths is a progressive street wear brand with a focus on the creation of high quality garments adaptable to any lifestyle”.  Their bold graphics and varieties in styles make their line adaptable for any kind of look, whether you are going to the beaches or chillin’ in NYC, these clothes can work for you! Plus if you’re a huge fan of rapper Pusha-T, Play Cloths is highly associated with him and his style!

Shop Play Cloths on now!


Spring has sprung and now’s the time to wear the hottest denim styles this Spring! For our newest Lookbook, we wanted to highlight our top denim brands from True Religion, 7 For All Mankind, Diesel, and much more.  This Spring, the hottest women’s denim trends are colored denim, skinny jeans, and classic washes.  For Men, go for classic denim styles that can be worn with almost anything.  We played with a mix of textures, bright colors, and clean lines.  Have fun this Spring by mixing color with classic styles to create a unique outfit all your own. :)

See the complete lookbook (Men & Women) now on!  Shop the Men’s lookbook here and the Women’s lookbook here. Happy Shopping!


We are excited to announce that we carry Desigual on! Ladies, now’s your chance to snag these one-of-a-kind pieces for your beach trips, vacation getaways, and Summer hangouts.  Desigual offers a wide variety of gorgeous prints, colors, and unique styles to choose from.  While I was styling these pieces I was so inspired by the movement of these pieces, I’m definitely going to rock one of these dresses this Spring!

Shop Desigual for Women now! You won’t be disappointed. ;)


Now’s your chance!  The photo team will have a casting call this FRIDAY, JANUARY 20th from 11AM-1PM!

We are looking for male and female models who are professional, energetic, and know how to work their poses!

All applicants must meet the following criteria:

Female Models-

Height: 5’8”-5’10”
Tops Size: Small
Jeans Size: 26-27

Male Models-

Height: 6’0”-6’3”
Tops Size M-L
Jeans Size 30-34

If you’re up for the challenge the casting will take place on January 20, 2012 from 11AM-1PM at
7720 Kenamar Court Suite C San Diego CA 92121.

If you are unable to attend the casting, please submit your sizes along with a
head shot and full body photo to [email protected] to set up an appointment.


It’s two days before your big New Years Eve party and you have no idea what to wear!  What to do?  Here at we have several options for your outfit, whether you want to glam it up with sequins, or tone it down with hints of color, we have the perfect look for you!  See below for outfit ideas and style tips.

Outfit details: BB Dakota dress, Report Signature heels, Rebecca Minkoff bag

This outfit has the right amount of sequins to make a statement this New Years Eve!  The subtle pink color works very well with the sequins, and a nude pump elongates your legs for a more slimming silhouette.  Accessorize with minimal jewelry and a fun handbag with the same color palette.

Outfit details: Motel dress, Dolce Vita heels

This outfit just screams “Vixen”! This dress is unique in all the right places–the odd colored leopard print and sheer back lining adds the right amount of sexiness that you’ll want when the clock strikes midnight!

Outfit details: Leather Lounge jacket, Nudie Jeans shirt, Diesel jeans, Diesel boots

Gents, add some leather to your outfit for that edgy look to attract those ladies. ;)   This look is very easy to achieve and will keep you looking polished while you party through the night!

Outfit details: Black Apple jacket, Ami James shirt, Nudie Jeans, J.D. Fisk boots

This jacket has cool leather paneled sleeves that will spice up your typical shirt+jeans outfit.  Change it up with slim-fitting jeans and clean boots.

Visit for more style inspiration!  Let us know what you’ll be rocking this NYE. ;)


Lynn, one of our amazing female models and the face of our newest Holiday Lookbook, has been featured on our website for quite some time now.  She is such a sweetheart and makes all the clothes look amazing!  To learn more about our amazing model, check out the interview I had with her below.  We’ll post up more Model Spotlights soon!  Keep checking back :)

Name: Lynn Nguyen

Hometown: San Diego

When/How did you start modeling? I started modeling a few years ago. I believe i started when I was 18 years old. A recruiter for a modeling management wanted me to come to their interview. Unfortunately, I didn’t have the time to make it to the interview but modeling started to sparkle my interests.

What’s the craziest shoot or job you’ve been on? The craziest shoot was for the marketing of San Diego Fashion Institute runway show wearing bathing suits out on the busy streets in a 50 degrees weather ! It was freezing and people were honking!

Name something you can’t live without: I can’t live without my mascara. I would look like a zombie. haha.

What are your hobbies? I enjoy exploring new things: whether it’s hiking, dancing, or rock climbing, I’m all up for it!

What are your wardrobe staples? I love staying simple and laid back. Hence, my wardrobe consists of mostly jeans, tank tops, sweater and shorts.

Any style tips/advice you can give? Take the item’s dollar amount and divide it by the number of times you think would wear it. If it’s more than twice a week, please buy it!

Dream job? I want to be the next Victoria’s Secret (Asian) model ! :)

What are your favorite products on

I love the
1) Plaid Military Wool Jacket by BB Dakota I fell in love with the preppy look

2) Navajo Print Capelet by Diesel – the patterns are gorgeous!

3) Romaine Plush Stand Collar Trench by Jack by BB Dakota You can never go wrong with the classic pieces!



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